Mosaic designed and deployed a custom machine learning model to help this retail energy company predict customer churn and inform a geographic growth strategy.
Marketing Machine Learning
Using data to inform marketing, sales, and customer experience decisions is increasingly essential for business success no matter your industry. If businesses fail to provide personalized customer experiences, they face the potential loss of brand equity, market share and — most importantly — loyal customers. Today’s consumers have more access to information than ever before. Information like where to shop, what to buy, and how much to pay are all at consumers’ fingertips. Companies that embrace new data streams and model them with internal data sources like historical sales and demand data will provide enhanced, more focused customer experiences.
Mosaic understands that predicting customer behavior is increasingly critical. When businesses gain deeper understanding of their consumers’ buying cycles and habits, they are better able to generate strategies to influence future behavior with relevant targeted advertisements, content, promotions or messaging. Armed with data, your company is more likely to succeed in keeping and growing your valued customer-base.